Developers

Pure Gold Real Estate is a prominent name in Dubai’s property market, celebrated for delivering boutique, contemporary residential units that combine luxury and practicality. As part of the esteemed Pure Gold Group, with over 35 years of legacy across various sectors, the company embodies a tradition of excellence and innovation. Founded by Mr. Firoz Merchant, the company has established a reputation for crafting modern, elegant homes that appeal to both end-users and investors.
With a focus on creating value-for-money developments, Pure Gold Real Estate aims to redefine urban living by integrating style, quality, and functionality. Their projects are meticulously planned to cater to the dynamic lifestyles of Dubai’s diverse population while upholding the highest standards of construction and design.

Flagship Projects

PG Upper House (Under Construction)

Located in the bustling Al Furjan district, PG Upper House is a stunning residential skyscraper offering an exclusive selection of one-bedroom and one-bedroom-with-study apartments. This project reflects Pure Gold’s dedication to innovative design and premium finishes, catering to individuals and families seeking modern urban living. Residents will enjoy state-of-the-art amenities and a prime location with excellent connectivity to major commercial hubs, retail destinations, and leisure facilities across Dubai.

PG Maison (Under Construction)

Situated in the sought-after Al Furjan neighborhood, PG Maison offers contemporary residential units designed with comfort and sophistication in mind. Sales for this project commenced in May 2024, with delivery anticipated by Q4 2026. The development promises modern amenities, functional layouts, and community-focused spaces, making it an attractive choice for both residents and investors.

Why Choose Pure Gold Real Estate

Unwavering Quality: The company is committed to delivering projects that meet the highest standards of craftsmanship and quality. Every aspect of their developments, from design to construction, reflects attention to detail and excellence.

Prime Locations: Pure Gold’s projects are strategically located in key areas of Dubai, ensuring residents benefit from proximity to commercial centers, retail outlets, and transportation links. These locations provide convenience and enhance the overall lifestyle experience.

Innovative and Elegant Designs: By collaborating with top architects and designers, Pure Gold integrates functionality and style into every project. Their developments feature cutting-edge architecture and layouts that maximize space and utility while ensuring aesthetic appeal.

Affordable Luxury: A key differentiator for Pure Gold Real Estate is its focus on offering luxury living at accessible price points, making it ideal for a wide range of buyers.

Frequently Asked Questions

When was Pure Gold Real Estate established?

The company is a part of the Pure Gold Group, which has been a trusted name in the industry for over 35 years.

What types of properties does Pure Gold specialize in?

Pure Gold Real Estate focuses on boutique residential developments, emphasizing modern designs and functional spaces.

What is the status of PG Upper House and PG Maison?

Both projects are under construction in Al Furjan. PG Upper House offers one-bedroom and one-bedroom-with-study apartments, while PG Maison is expected to be completed by Q4 2026.

Does Pure Gold offer properties for investment?

Yes, the company provides a range of investment opportunities through its premium residential developments, appealing to local and international buyers.

What sets Pure Gold apart from other developers?

The company’s unique combination of affordability, innovation, and meticulous attention to quality makes it a standout in Dubai’s competitive real estate market.